Additionally, we can set parameters that are unique to YouTube, such as not paying for views unless they are watched for a certain amount of time. paying for views unless they are watched for a certain amount of time. If video ads need to be created, we simplify this process by making our video producers available to build the messaging and final segment needed. We can also re-purpose existing TV ads as well if we can access the raw source files. Our video editors can insert graphics effects, new tracking numbers and other changes to make the video more optimized for online consumption. Regardless of the creative choices made for these YouTube ads, typically these campaigns are more aware and branding efforts in comparison to lead generation alternatives like PPC, SEO and Email Marketing.

Therefore, we encourage these YouTube campaigns to be packaged up with other marketing efforts since expecting opportunities to match conversions of those alternatives is not realistic. An area of growth that also uses online videos and is a way to re-purpose the ad you have on YouTube is using social media networks like Facebook and Instagram. Their large daily active user base, along with higher engagement and viral sharing capabilities inherent to social media make those platforms viable considerations for online video exposure and lead generation.