The growth in online video content has been rapid, fueling the rise of YouTube as the #2 search engine in the US behind Google, who owns them. This growing industry keeps ramping up as consumption of video content via OTT, branded entertainment, growing mobile demand and incorporation of video further into social media, such as Facebook Live, drives online video usage upward. The use of video content has also been incorporated into Content Marketing strategies, PR and boosting Search Engine Optimization results to drive more organic traffic and build awareness across multiple media types.

Motion graphics projects, visual special effects (VFX) work and certain corporate presentations needing custom video productions also comprise a portion of our video production workload as well. The increased deployments of interactive media walls and large video walls also drive demand too as agencies, architects, audio-visual (AV) firms and IT consultancies seek a creative partner for their environmental design. In regards to the production process, the more input provided accelerates and energizes the project. Therefore, for us to proceed with any production project, we need each client to be invested not just financially, but time invested as well, carving out resources and time to keep the project moving forward. Failing to do so, drags out creative projects needlessly. With that in mind, having a project timeline, defined resources from both parties and checkpoints will help maintain the momentum.