Establishing social media business accounts or creating specific pages, such as event pages, in social media accounts have become a more common request over the last few years. Typically, it is part of a branding effort for a new business as they extend their brand identity and seek to create more online awareness or it is part of a social media promotion to drive sales, sign-ups, enrollment and leads. Regardless, when we create a social media page, it has some similarities to web design and could lead to website tweaks so that web content is auto-posted into social media channel(s) ranging from Facebook, Instagram, Twitter, G+ and so on.