We also apply traditional methods like PR and TV mediums using Cost Per Call or Cost Per Lead as a way to control costs, while delivering results. Billboards also can be part of the media mix, using a variety of Out of Home (OOH) options like static or digital bulletins, transit shelters, wallscapes and taxi toppers. In some cases, we even provide custom lead lists as needed, as another option available for lead generation. Any creative needed to support these healthcare and wellness campaigns will also have access to our team of graphic designers, animators and video producers to build the layout, custom design and messaging needed. Also for SEO and Social Media campaigns, we have writers available that have healthcare specific experience to boost traffic, clicks and conversions via copy as well as artists that can create images, social media banners and infographics to be shared, boosted, promoted, bookmarked and incorporated into various campaigns and social media channels.

An area that seems to be underutilized quite often in the medical vertical for lead generation is Retargeting to entice former web visitors to click and convert. Remarketing can also be applied to email and drip campaigns as well as social media channels too, with various promotional offers A/B tested to determine which messaging leads to better results depending on the audience. Regardless the platform, retargeting Is a good tactic to stay ‘top of mind’ with potential clients and increase conversions. Another service we offer that tends to be overlooked is lead tracking of online and offline campaigns. It is not uncommon for us to work with local and regional medical and dental practices that do not use reporting tools or have limited data on what is working across all their campaigns, beyond guessing and inferences. We like to apply analytics to all our campaigns since it helps us better optimize each program which then improves results and ROI since it lets us and our clients know where their money could be best spent.